– Electrification, scarcity and blockchain, Mercedes’ move upmarket
It was at an event held in Monaco that Mercedes-Benz unveiled its new strategy to become the most valuable car brand in the world. To achieve this, it will remove several entry-level models and devote 75% of its investments to the development of more expensive vehicles.
In Switzerland, sales of passenger cars collapsed by 22.6% in 2021 compared to 2019. This very substantial drop, for which there are many reasons, is pushing car manufacturers to raise their margin per vehicle sold by moving upmarket. . It is becoming almost impossible to find small B-segment city cars: brands are removing them from their catalog because they are not profitable enough. A phenomenon that pushes the whole market upwards.