Apple TV will sponsor all MLS franchises from 2023
Future exclusive broadcaster of Major League Soccer (MLS) from the 2023 season, Apple TV will become a jersey sponsor visible on the sleeve of all franchises.
Last week, Apple and MLS gave some details on the future “MLS Season Pass” subscription which will be launched on February 1 in around 100 countries. To follow the entire North American soccer championship, fans will have to pay the sum of 99 dollars per season or 15$/month (a discount is offered to Apple TV+ subscribers).
To support and promote its global broadcast contract signed for 10 seasons ($2.5 billion?), Apple TV will be visible on all the left sleeves of players’ shirts from next season.just below the league logo.
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A first preview was given with the presentation of the jersey of the new St. Louis CITY SC franchise, the 29th in MLS.
