Apple launches its MLS pass at 13.99 euros per month
A newcomer to the TV rights market, Apple is launching its “MLS Season Pass” worldwide this Wednesday. In France, it is marketed at a price of 13.99 euros per month or 88 euros per year.
And one more subscription for football fans. Apple, a newcomer to the world of live sports broadcasting rights, is launching its « MLS Season Pass » in more than 100 countries on Wednesday. In France, it is sold for 13.99 euros per month or 88 euros for the year. For people already subscribed to the Apple TV + platform (€6.99 per month or €69 per year), the MLS pass subscription will be marketed at a “reduced” price: €11.99 per month or €69 per year .
In form, the MLS pass is very similar to the Ligue 1 pass from Amazon Prime Video with an interface offering match thumbnails on which to click to watch them live or in replay. It is also possible to select your favorite club(s) to bring out all the information, highlights and dedicated reports. All matches will be commentated in English and Spanish, and in French only for matches involving Canadian teams. The « MLS Season Pass » will be accessible on the Apple TV application and thus on all Apple devices, Apple TV, the brand’s website, connected TVs and even game consoles.
Apple negotiated the scheduling of matchesAccording to the American press, the Apple brand would have paid nearly 2.5 billion dollars for a ten-year contract with MLS. A deal offering him the broadcasting rights for the whole world but also a certain influence, such as that of having negotiated the programming of the matches. MLS matches will now be scheduled at 7:30 p.m. local time on Saturdays, as well as some Wednesdays at the same time. The objective was in particular to avoid frontal programming with Major League Baseball (MLB) matches on Friday evening broadcast on … Apple TV + in the United States and in seven other countries.
For its MLS offer alone, Apple markets its pass at a price very close to that of the beIN Sports channel (€15 per month) and its large catalog of rights in France. An ambitious project…
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