Amazon Announces Early Audiences for Sunday Night Posters


During Prime Video’s annual presentation event, organized this Tuesday in Paris, Bernard Châtillon, the channel’s sports director, welcomed the audiences recorded during the Ligue 1 posters. And in particular those on Sunday evening, which bring together « more than a million spectators », according to Amazon.

A largely positive result. Eight months after starting to broadcast Ligue 1, Amazon is pleased with the results recorded. During Prime Video’s annual presentation event, organized this Tuesday in Paris, Bernard Châtillon, the sports director for France, praised a quality start: « In one year, we have established ourselves as a credible player , capable of broadcasting quality sporting events. We can be proud of the progress made. »

After the Mediapro fiasco, which shook French football, the debut of Amazon reassured everyone. And Prime Video seems to have found its audience in France. « The feedback from subscribers is very good, assures Bernard Châtillon. The world of football too, on editorial coverage. Production too. I believe that today Pass Ligue 1 subscribers have adhered to our identity. More a million viewers watch our posters on Sunday nights. »

« Continue to make the matches more visible »

Good results that make the American company optimistic, holder of nearly 80% of the L1 broadcasting rights until 2024. « We are preparing for the next season. We have a desire to continue to make the matches more visible, explains his sports director in France. Once a month we will offer a match for all Prime members. We can also confirm that in June-July (during the off-season, editor’s note), we will not charge Pass subscribers . »

In addition to the French football championship, Amazon also owns part of the Roland-Garros broadcasting rights. And Bernard Châtillon revealed some information on the coming fortnight at Porte d’Auteuil (from May 22 to June 5): « Throughout the day, we will accompany tennis fans. We will have the famous evening sessions. We will broadcast at From May 16, the two best qualifying courts. We will build on our expertise from last year. We will have Fabrice Santoro and Mario Bartoli as consultants. Guy Forget is joining us. »

A comedy around the OM-PSG rivalry

In addition to these explanations, Amazon has also announced the upcoming broadcast of several sports content on Prime Video. Starting with a comedy around the rivalry between OM and PSG. The film, entitled « Classico » and directed by Nathanaël Guedj, takes place between Marseille and the capital. It has been filmed in recent months with Ahmed Sylla, Hakim Jemili and Alice Belaïdi in the main roles. Basile Boli is part of the cast, as is rapper Sporano, comedian Elie Semoun and singer Vianney. The youtubeur Bengous also plays the role of a leader of a group of Marseille supporters.

The story features Sami (Ahmed Sylla), an OM employee who also works in a home for orphans. When he learns that the Champions League has been stolen, he decides to bring it back to Marseille, convinced that the PSG supporters are responsible for his disappearance. Enough to lead him on a journey to Paris…

Documentaries on Pogba and Yannick Noah

Prime Video has also produced a documentary series on the life of Paul Pogba. His name: « The Pogmentary ». A program of five episodes, produced partly in animation. Produced by Black Dynamite, the series will be broadcast exclusively in France. A documentary film on Yannick Noah will also be offered on the platform. The opportunity to dig into the multiple careers of the last Frenchman to win Roland-Garros (in 1983), a « whole and committed man ». A way « to illustrate the meaning of victory but also of defeat », indicates the media owned by Jeff Bezos, who will devote another of his documentaries to Guy Roux, the former emblematic coach of AJ Auxerre.

Alexandre Jaquin with Arthur Perrot

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