To attract an ever wider and younger audience, Formula 1 will adapt the broadcast of a Grand Prix for children.
In association with Sky Group, F1 will co-produce a dedicated stream integrating visual and sound effects and other devices thanks to augmented reality.
After NFL matches in SpongeBob style or even a cartoon-style NHL match, it is therefore F1’s turn to revisit the live broadcast of a sporting event during the Hungarian Grand Prix in July. The device will be deployed in Germany and the UK.
“We want to make sure our fans of all ages can enjoy and fall in love with Formula 1” said Ian Holmes, director of media rights and content creation for F1, in a press release. » Working with our long-time partners at Sky on this project to target younger audiences is really exciting. It’s a first of its kind in motorsport and I’m excited to see the show come to life and see the next generation of presenters! »
In the United Kingdom, « F1 Juniors » will thus be presented by children who will be accompanied by Nico Rosberg and the former NASCAR racer Danica Patrick. In Germany, Sky Deutschland is launching an open call for promising talents between the ages of 10 and 14 who will be invited to join the program.
“We are truly delighted to give the next generation of F1 fans a platform to show their passion and enthusiasm for the sport as F1 continues to grow in popularity with young audiences. We may find our next Crofty or Naomi Schiff! » adds Jenson Button, former F1 world champion and Sky F1 presenter.
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