After Tesla, Lamborghini is also getting laid…but differently!
No, it is not for Lamborghini to imitate Tesla and Elon Musk by sending a supercar into space. Nevertheless, with Lamborghini Space Key, the Italian brand is associated with a work of art on the theme of space, which is offered at auction. Beyond this project tagged “To the Moon” on social networks, Lamborghini communicates above all on the world of NFT, in which it is embarking.
Lamborghini capitalizes on its partnership with the ISS
With Space Key, Lamborghini is capitalizing on an old operation carried out in 2019 which consisted of sending a piece of carbon fiber composite material to the International Space Station (ISS). Materials marking a crucial step towards the universe of NFTs.
« Innovation is deeply rooted in Lamborghini’s DNA explains Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. » As a leading company in carbon fiber composite materials in the automotive sector, we pushed the boundaries two and a half years ago with the joint research project in space. Today’s entry into the metaverse is further proof that Lamborghini is always on the lookout for new horizons. The NFT world has called us and we are thrilled to engage with this passionate and innovative community.. »
Article published on 02/07/2022 at 6:10 a.m.