The Accor hotel group, former shirt sponsor of Paris Saint-Germain, extended its contract with the capital club on Thursday for four years, in order to promote its loyalty program.
« ALL-Accor Live Limitless will now be visible on the sleeve of the PSG training shirt, while one of the main objectives of the collaboration will be to use the assets of Paris Saint-Germain to engage with members of ALL – Accor Live Limitless around the world and offer them unique experiencesthe club said in a statement.
The brand of Accor’s loyalty program, named « All », has been displayed as the main sponsor on Parisian tunics since 2019.
It will be replaced at the start of the 2022/2023 season by the airline Qatar Airways, announced on Wednesday as the jersey sponsor of Paris SG as part of a multi-year agreement.
The name of the company of the State of Qatar will be displayed in the center of the new jersey developed by the equipment manufacturer Nike, while the online sales platform GOAT, another partner, will be visible on the sleeves.