Abu Dhabi Media and STARZPLAY team up
Abu Dhabi Media and STARZPLAY have just announced their association to obtain the exclusive streaming rights for the Italian football championship « Serie A », for the next three seasons.
« Abu Dhabi Media (ADM), the leading public service broadcaster and media company in the United Arab Emirates, and STARZPLAY, the MENA region’s fastest growing subscription video-on-demand (SVOD) service, have secured the exclusive streaming rights to the Italian League Serie A, Coppa Italia (Italian Cup) and Supercoppa Italiana (Italian Super Cup) for the next three seasons starting this year, » said we in a joint press release.
It was following a competitive bid from Abu Dhabi Media and STARZPLAY that the Italian football federation, one of Europe’s most powerful leagues, awarded the broadcast rights, the statement said, saying the Football fans in the region are thus offered the best quality viewing at the highest broadcast standards.
With over 2.1 million regional subscribers, STARZPLAY will provide “Serie A” clubs maximum visibility to grow the brand with a population of 400 million people.
« This agreement is an example of a successful partnership between ADM and STARZPLAY, who have strengthened their collaboration in order to expand the sports offer (AFC, UFC, FIFA Club World Cup) for fans in the region », said noted the same source.
Quoted in the statement, Haitham Al Kathiri, Acting Executive Director of Abu Dhabi TV Network, said: « AD Sports’ acquisition of the exclusive broadcast rights to the Italian League, Italian Cup and Super Cup of Italy confirms our leadership position and underlines our technical expertise and media portfolio. Together with our partner STARZPLAY, we look forward to bringing these competitions which are loved by millions of football fans around the world. »
And to continue that « this important step is part of the digital transformation of AD Sports Channel, which has proven itself by covering the most important sports competitions around the world with professionalism and impartiality ». « Building on its reputation for covering the biggest local and international tournaments with the latest technology and in accordance with the highest standards of global broadcast quality, AD Sports will continue to meet the expectations of viewers by providing quality HD audio and video coverage. superior, » Mr. Al Kathiri added.
For his part, STARZPLAY Chief Commercial Officer Danny Bates emphasized that « sports in the OTT space is a priority for us, and we have invested in the live sports category over the past year, with our platform having experienced impressive growth in subscriptions ».
“As part of our long-term strategy, we are making this content category one of our core products, bringing the best in sports entertainment to subscribers in the region. Thanks to our excellent technical and customer support, STARZPLAY is today undoubtedly the best positioned platform to seize this incredible opportunity,” he added.
« Abu Dhabi Media has been a powerful catalyst in the development of STARZPLAY’s sports portfolio and we are proud to partner with them once again to bring the popular Italian League to regional fans. Our ability to present and secure the rights to exclusive broadcasts of one of the main European championships within the framework of a very competitive offer testifies to the strength of our team », noted Mr. Bates.
And to conclude: « We are convinced that there is a huge untapped market in the MENA region which will support our objectives for the years to come, and we look forward to being able to offer other categories in the future ». STARZPLAY adds another prestigious sports league to its ever-growing portfolio of live sports events, providing fans in the region with the most sought-after and premium content.
« Serie A » will be the core of STARZPLAY’s sports offering which will include other top international and regional assets, such as Asian Football Confederation (AFC), Ultimate Fighting Championship (UFC), Abu Dhabi Sport and FIFA events, such as the recent FIFA Club World Cup held in Abu Dhabi.
To watch the Italian Football Championship, sports fans can subscribe to the Sports Pack on STARZPLAY by visiting STARZPLAY.com. Subscribing to the Sport Pack will allow subscribers to access other exciting sports and competitions in addition to the Italian Football Championship. With thousands of hours of premium content, including top Western content, Arabic series, Turkish content, anime and live sports, STARZPLAY is now the number one streaming platform in the MENA region, reaching over 2, 1 million subscribers.
The service is available in 19 countries across the Middle East, North Africa and Pakistan so fans can enjoy premium content anytime, anywhere and on any device, the statement concluded. .