A new NBA Store was inaugurated in Europe and more precisely in Paris on July 23. This is the third store to open on the Old Continent.
As announced in April, Paris now has its NBA Store. It is located at 20 boulevard Saint-Michel, in the Latin Quarter. Inaugurated on July 23, this store of the famous American basketball championship is the third of its kind to open in Europe after Milan and London. The concept of this place is simple: to offer many derivative products on 300 square meters of surface. All on three floors.
Jerseys, clothes, shoes, caps, balls, toys, NBA or WNBA (women’s league) collectibles… Everything is in this NBA Store, to the delight of fans of the basketball championship. In addition, products from legendary North American brands such as Nike, Mitchell & Ness, New Era or Wilson.
“Better meet the needs of French fans”
The NBA Store, operated by Lids, will also offer apparel and exclusive NBA Paris items. A personalization space will be present. Fans will have the opportunity to customize jerseys and caps for all 30 NBA teams. This store was launched at the initiative of the American Basketball League and Fanatics, a digital sports platform and one of the world’s largest suppliers of licensed sports products.
“We are delighted that Lids is opening its first NBA store in Paris, a city where the passion for our league and basketball is immense, and which will continue with the next NBA Paris Game in January 2023. Together with Fanatics and Lids, this new interactive NBA shopping experience will allow us to better serve the needs of our growing fan base in France. said Steve Griffiths, NBA Europe and Middle East Senior Director, Global Partnerships.