The LFP and the FFF have just signed a historic partnership. For the first time, a company becomes the sponsor of both Ligue 1, Ligue 2 and the Women’s D1.
It is in fact the Point.P company, a store chain specializing in building materials, which has just signed a 3-year partnership with the LFP and the FFF. The company was already very present in French football in recent years by sponsoring the Coupe de la Ligue between 1999 and 2016. “ Being a sponsor of both men’s and women’s football makes sense with our values, because we promote gender diversity and balance in our company. The construction world is very masculine, there are only 11% women. At home, we have passed the 25% bar and our goal is to reach 50% », Indicated Nicolas Godet, Managing Director of Point.P.