a colorful 50th anniversary


BMW M (Motorsport), the sports division of BMW, will soon be celebrating its 50th anniversary. Many new features will punctuate this anniversary during the year 2022.

It’s the May 24, 2022 that the subsidiary BMW M will celebrate its 50th anniversary : on this occasion, many new features will mark the year 2022, such as the arrival of the first electrified model from the sports division of Bmw : an SUV which should be called XM, and which will be prefigured by an eponymous concept.

We will also discover a new BMW M3 Touring, or a variation of the BMW M4 Coupé, which the brand already announces « spectacular ». A model succeeding the small BMW M2 will also be in the game.

BMW M: specific options for the 50th birthday.

To celebrate this very special year, BMW is offering its customers the opportunity to pose on their BMW M, ordered from the end of January 2022, specific acronyms inspired by the BMW Motorsport logo of the time, surrounded by offset semicircles in blue, purple and red.

The catalog will also be enriched with no less than 50 specific bodywork colors, in homage to the models which marked the history of BMW M: Dakargelb, Feuerorange, Daytona Violett, Macaoblau, Imolarot or even Frozen Marina Bay Blue.

The events of 2022 will also be an opportunity for BMW to celebrate its anniversary, and in particular at the Concours d’Élégance at Villa d’Este, on Lake Como in Italy, at the Goodwood Festival of Speed ​​in Great Britain, at the Concours d ‘Elegance of Pebble Beach in California, or even during the 24 Hours of the Nürburgring.

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