5 menswear brands you should keep a close eye on

Even though the pace of fashion has also been marked by the events of the last few months, it is sometimes difficult to navigate among all the new launches, drops, trends and labels that crop up every season in an industry mainly driven by the novelty. Lucky for you, it’s also our job to monitor what’s going on for you: here is a house curation of 5 brands that are doing well and that you should soon hear about if not not already the case.

3.PARADISE

You may have already seen the creations of the label 3.PARADIS worn by Rihanna, Billie Eilish, Bella Hadid or Justin Bieber. In a few years, the brand founded by the French artistic director Emeric Tchatchoua (in 2014) in Montreal has attracted the attention of some of the biggest stars on the planet but also of the best boutiques and fashion prizes such as the LVMH Prize for which he was shortlisted in 2019 thanks to a contemporary fashion that combines streetwear and tailoring for very graphic pieces that conceal a certain artistic dimension. Indeed, like the poetic and enigmatic name of their label, they often hide a personal inspiration for their creator but that everyone seems to be able to appropriate.

Funny sir

French streetwear brand founded by Maxime Schwab and Dany Dos Santos, Drôle de Monsieur has made an international name thanks to its pieces adorned with the slogan “Not From Paris Madame” but also a game with codes and eras such as This is shown in their fall-winter 2021 collection inspired by France in 1972 and the… raclette which makes the link between mountain chalets, winter sports and the suburbs. If you like the American brand Aimé Leon Dore (if you don’t know it, also take a look), Drôle de Monsieur could well constitute an interesting answer in French in the text.

Nanushka

Originally from Budapest and a graduate of the London College of Fashion, Sandra Sandor launched Nanushka in 2006 with collections for men in 2019 in response to the demand of customers who were already digging into their female wardrobe. This genderfluid style is above all “modern bohemian”. It will therefore appeal to the urban nomad who likes to combine beautiful, functional and eco-responsible (the brand campaigns in particular for the protection of forests). A philosophy that is reflected quite well in the brand’s spring-summer 2022 collection, called “Harmónia”, which “explores the creative potential of balance” between fluidity, juxtaposition and blends.

UNIFORM

Founded in 2017, UNIFORME offers luxurious and creative men’s fashion inspired by timeless pieces from military and workwear lockers with a forward-looking approach: Hugues Fauchard and Rémi Bats, the duo behind the brand, ensure that their creations are the more responsible possible to the point of working only with permanent prototypes to waste less from the start and build a lasting silhouette. From the choice of workshops to the details of clothing and accessories, everything is just as meticulous and well set to last.

Good Invoice

French brand founded by Déborah Sitbon Neuberg, De Bonne Facture insists, as its name suggests, on the quality of manufacture and prefers to highlight the concept of « made by » rather than « made in »: on each piece are indicated the name and location of the workshop which manufactured it, in Europe, with natural materials of first choice. A concern for durability and traceability which is accompanied by a design made to last: « I thought of a wardrobe that evokes memories while remaining contemporary, » explains Déborah Sitbon Neuberg. A wardrobe that lasts through the simplicity of its lines and the quality of the materials that compose it, that can be put on, used, imprinted with its movements, with its history, while reconnecting it to the workshops that manufactured it, to the hands that put it together. »De Bonne Facture has just opened its first store at 63 rue Sedaine in the 11th arrondissement of Paris and has also just launched a capsule collection with MR PORTER inspired by the region of Mazamet in the South West of France with a tailored wardrobe in French wool, spun and woven by local artisans.