12 Instagram accounts of Swiss personalities scrutinized

A pioneer in the blogosphere, who became famous with her fashion blog Kayture launched in 2011, Kristina Bazan (28) reaches young women aged 18 to 24 all around the globe. His account is the most international. Polyglot, Russian-speaking in particular (she was born in Minsk), Parisian by adoption, the one who was the first e-ambassador of L’Oréal, child of Begnins (VD), had erased all her fashion content on Instagram by embarking on the music, his passion. Today, she panaches, between well-being, look and song. His account grew by 9.08% in 2022, but with a very low average engagement rate (0.11% on September 5) which suggests that his followers are somewhat confused.