« 100% Outdoor », the digital platform dedicated to nature sports (video)


The Lyon-based company Infinity Nine Media, whose majority shareholder is Tony Parker, has just launched « 100% outdoor. » A completely free TV channel dedicated to nature sports (trail, mountain biking, triathlon, swimrun, etc.) as Eric Garcia explains at 6 Minutes Chrono.

Nature sports fans now have their own media. The Lyon structure Infinity Nine Media, whose majority shareholder is Tony Parker, decided in partnership with Sportall, to launch « 100% Outdoor ». A platform dedicated to nature sports (trail, mountain biking, triathlon, swimrun, etc.). « These are sports that are not broadcast on conventional mediaExplain Eric Garcia the head of Infinity Nine Media. However, there is a real public, there are good audiences.


A 100% free platform


« 100% Outdoor » which offers live broadcasts of the various major events of the season is totally free. A choice made by Eric Garcia. « People are already in high demand to watch sports like football, the sums can be very expensive every monthhe argues. We, our desire is to create win-win markets. The organizers of the events need visibility, the partners of these sports too. It’s our business model, it’s brands that join us. »


« A source of inspiration »


What is the target of this new digital media? « It’s a good questionresponds tac-au-tac Eric Garcia. We have a target of specialists but we also want to go to people who use the Sportall platform for boxing etc and who will be able to fall on a different sport. It may be a source of inspiration for some of them. »

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